Category Archives: Social Media

attracting millennials

3 Musts for Attracting Your Millennial Niche on Social Media

Social MediaTechnologyTips & Tools

Millennials have outnumbered baby boomers since 2015, creating significant buzz around targeting the younger demographic. Regardless of the industry, attracting millennials is a hot topic of modern marketing. And the focus is entirely warranted, considering millennials make up about 25 percent of the world’s population, according to the U.S. Census Bureau’s International Database. Millennials are…

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live-streaming platforms

Go Live or Go Home

AppsSocial MediaTechnology

How brands can take advantage of live-stream platforms The explosive popularity of live streaming can be attributed to several of its appeals—spontaneity, authenticity, instantaneity and exclusivity. With a huge amount of content floating around the Web, the world wants to be there as events transpire, seeing every bit of behind-the-scenes action. Social media relies heavily…

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5 Dos and 5 Don’ts of Event Social Media Use

Social MediaTechnology

Daily and event social media strategies are two different breeds. Accordingly, they should be treated as separate processes to maximize the success of both. Here are some fundamental but crucial guidelines for optimizing an event’s social media strategy.   Do: Know Your Audience Understanding your audience will always be the best way to reach them….

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Top 4 Stories in Social Media

Social MediaTechnology

1. Twitter Adds Explore The Scoop Twitter’s “Moments” tab has been replaced with an “Explore” tab in the app. The section still remains, just under the Explore tab now. Explore contains trending topics, Moments, search and live videos. It was implemented to make searches for popular topics, news stories and trends easier. The Explore tab…

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Social Media #Trends for 2017

Social MediaTechnologyTechnology News

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials, who respond well to non-traditional marketing models. One of the factors that makes social media particularly challenging is the fast pace at which it…

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