Category Archives: Social Media

5 Dos and 5 Don’ts of Event Social Media Use

Social MediaTechnology

Daily and event social media strategies are two different breeds. Accordingly, they should be treated as separate processes to maximize the success of both. Here are some fundamental but crucial guidelines for optimizing an event’s social media strategy.   Do: Know Your Audience Understanding your audience will always be the best way to reach them….

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Category Archives: Social Media

Top 4 Stories in Social Media

Social MediaTechnology

1. Twitter Adds Explore The Scoop Twitter’s “Moments” tab has been replaced with an “Explore” tab in the app. The section still remains, just under the Explore tab now. Explore contains trending topics, Moments, search and live videos. It was implemented to make searches for popular topics, news stories and trends easier. The Explore tab…

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Category Archives: Social Media

Social Media #Trends for 2017

Social MediaTechnologyTechnology News

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials, who respond well to non-traditional marketing models. One of the factors that makes social media particularly challenging is the fast pace at which it…

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Category Archives: Social Media

Category Archives: Social Media

Category Archives: Social Media

Category Archives: Social Media

Smart Talk: Eric Ly, Co-Founder of LinkedIn

AppsSocial MediaTechnology

Eric Ly is CEO of Presdo Match and Co-Founder of LinkedIn Hometown: Sunnyvale, California Education: B.S., Stanford University; M.S., MIT Media Lab Career: Began as a software engineer at numerous tech companies, including IBM and Sun; Co-founder of companies such as Netmosphere and LinkedIn. About Presdo Match: The event app platform supercharges relationship building before…

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Category Archives: Social Media

Category Archives: Social Media

3 Reasons Planners Will Love Facebook’s New Events App

AppsSocial MediaTechnology

According to Facebook, every day more than 100 million people use the social media platform to discover, share and keep track of events. Facebook events have long been a powerful resource for planners to display event information in one centralized location, promote events and interact with attendees before, during and after a meeting. Now, a…

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Category Archives: Social Media

Social Media Takeovers

7 Tips for Social Media Takeovers at Live Events

Social MediaTips & Tools

If you haven’t already heard, live streaming at events has become all the rage. But where does a meeting planner begin? From Facebook Live to Snapchat and Periscope, there are plenty of options to choose from. And then comes the strategy, for which there are numerous ways to integrate social media within event marketing. For those…

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