Category Archives: Social Media

Category Archives: Social Media

live-streaming platforms

Go Live or Go Home

AppsSocial MediaTechnology

How brands can take advantage of live-stream platforms The explosive popularity of live streaming can be attributed to several of its appeals—spontaneity, authenticity, instantaneity and exclusivity. With a huge amount of content floating around the Web, the world wants to be there as events transpire, seeing every bit of behind-the-scenes action. Social media relies heavily…

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Category Archives: Social Media

5 Dos and 5 Don’ts of Event Social Media Use

Social MediaTechnology

Daily and event social media strategies are two different breeds. Accordingly, they should be treated as separate processes to maximize the success of both. Here are some fundamental but crucial guidelines for optimizing an event’s social media strategy.   Do: Know Your Audience Understanding your audience will always be the best way to reach them….

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Category Archives: Social Media

Top 4 Stories in Social Media

Social MediaTechnology

1. Twitter Adds Explore The Scoop Twitter’s “Moments” tab has been replaced with an “Explore” tab in the app. The section still remains, just under the Explore tab now. Explore contains trending topics, Moments, search and live videos. It was implemented to make searches for popular topics, news stories and trends easier. The Explore tab…

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Category Archives: Social Media

Social Media #Trends for 2017

Social MediaTechnologyTechnology News

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials, who respond well to non-traditional marketing models. One of the factors that makes social media particularly challenging is the fast pace at which it…

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Category Archives: Social Media

Category Archives: Social Media

Category Archives: Social Media

Category Archives: Social Media

Smart Talk: Eric Ly, Co-Founder of LinkedIn

AppsSocial MediaTechnology

Eric Ly is CEO of Presdo Match and Co-Founder of LinkedIn Hometown: Sunnyvale, California Education: B.S., Stanford University; M.S., MIT Media Lab Career: Began as a software engineer at numerous tech companies, including IBM and Sun; Co-founder of companies such as Netmosphere and LinkedIn. About Presdo Match: The event app platform supercharges relationship building before…

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Category Archives: Social Media