Bottom Line: Engage All Senses

Bottom Line: Engage All the Senses

Meeting PlanningPlannerTrends

Attendees retain more through multisensory stimulation In a survey of more than 600 event professionals conducted by CWT Meetings & Events and London & Partners, a majority of respondents said that multisensory experiences at in-person meetings need to be better incorporated into events to deliver increased attendee engagement and long-term impact. Just 27 percent of…


#NetflixOnboard Takes Flight with Virgin America


Caught up in the latest season of “Orange is the New Black” or “House of Cards” but have to jump on a plane to go to a convention or trade show? If you’re flying on Virgin America, you can get right back to your addiction at 35,000 feet. Wi-Fi on airplanes is becoming the norm,…


Uber Introduces Bus-Like Service


In yet another move to broaden its scope, Uber is testing a new service in San Francisco that in some ways is akin to bus service, in which passengers are picked up at spots along a predetermined route. Uber has implemented the service, “Smart Routes,” along two routes—on Fillmore Street between Haight and Bay streets,…


7 Tips for Managing Interns

BusinessHow ToTips & Tools

Many firms welcome interns to the work place, but in a blog posting on Larry Mogelonsky points out that they are more than just temporary recruits brought in to handle menial tasks. The Toronto-based marketing expert offers the following 7 tips for effectively managing interns. Create a plan for the intern, defining in general terms what…

Low Cost Tech Tools

14 Great Low-Cost Tech Tools for Planners

AppsHow ToProfessionalTechnology

Planners: do you want to know which low-cost tech tool can instantly transform company data into a professional quality infographic, or what free app can help schedule a virtual meeting time convenient for workers scattered across the globe? Beth Ziesenis, a technology guru and self-described “nerdy BFF,” can tell you. Informative and humorous, Ziesenis is…

Star Wars themed-lands

Star Wars Themed-Lands Coming to Disneyland and Disney World Parks


The planets and galaxies of Star Wars will soon become a visceral experience at both Disneyland in Anaheim, California and Disney World in Orlando. At last weekend’s D23Expo in Anaheim Convention Center, around 7,500 fans were blown away at the news announced by Disney CEO Bob Iger. Two 14-acre Star Wars themed-lands, already underway, mark the…


DoubleDutch Announces Record-Breaking Funding

AppsPeople in the NewsTechnologyTrends

Mobile event technology and event-performance company DoubleDutch just got a big boost in its drive to create a mobile app and performance analytics for the meetings and events industry. The company announced this morning a $45 million round of growth financing from investment firm KKR and other investors. That’s the highest total ever in the…


Tips for “Sizzling Site Visits” from WEC

BusinessPlannerProfessionalTips & Tools

MPI’s World Education Congress 2015 may be over, but that minor detail won’t stop Smart Meetings from providing some of the best information from the event. One of the most informative educational programs I attended at the three-day conference was a sessional guide to “Sizzling Site Visits,” energetically hosted and moderated by Lindsay Martin-Bilbrey, a…


16 Best Practices for Marketing Your Event

How ToPlannerProfessionalTips & Tools

A big dilemma for meeting professionals is how to attract attendees to events. Marketing expert Ron Rosenberg, principal of, gave a high-energy presentation at the 2015 Meeting Professional International’s World Education Congress in San Francisco on Monday that included the following tips: Put the focus on the attendee. Make sure all marketing materials address…

baby-making package

Baby-Making Package Offered at Lord Baltimore Hotel

The Lord Baltimore Hotel and Ripley’s Believe It or Not have partnered to produce a weirdly unique baby-making package to assist guests in their reproductive pursuits. The “And Baby Makes Three…or More” package includes taxi vouchers and free tickets to Ripley’s fertility exhibit, where visitors can receive blessings from mystical fertility statues. The wooden carvings…